Super bowl viewership by year

- Advertisement -The Philadelphia Eagles victory over the Kansas City Chiefs in Super Bowl LIX continues to set new viewership records on top of the ones previously set in the days following the contest. The latest Nielsen data released Tuesday shows a record 182.8 million unique viewers watched the game broadcast for at least one minute. This is according to Nielsen’s new ‘Big Data + Panel Reach” methodology. Last week FOX Sports announced viewership figures averaging 127.7 million viewers on FOX, FOX Deportes, Telemundo and NFL digital properties. This officially breaks the previous record established for last year’s championship game of 123.7 million viewers, marking record-high viewership for the Super Bowl and the most-watched television program in U.S. history. Furthermore, the game broadcast peaked with 137.7 million viewers during the 8 to 8:15 p.m. EST quarter-hour, which aligns with the second quarter of the game. FOX Sports also shared that the broadcast of the Apple Music Super Bowl Halftime Show featuring Kendrick Lamar averaged an all-time high of 133.5 million viewers, indicating a 3% year-over-year increase. Spanish language coverage on FOX Deportes and Telemundo reached an average of 1.87 million combined viewers. Compared to the previous year, average viewership for the Super Bowl was up 3%. FOX last broadcast the Super Bowl to close the 2022 season and averaged 115.1 million viewers across all platforms, indicative of this iteration of the contest achieving 9.47% higher viewership. The five-hour FOX Super Bowl LIX Pregame averaged 23.4 million viewers from 1 p.m. EST to kickoff, the strongest performance for such a program beginning at this time on record. Pre-kick programming averaged 82.5 million viewers, which is up 9% from the 75.8 million viewers that tuned in at this time last year. Nielsen states that the creation and increased adoption of “Big Data

Predicting Super Bowl viewership accurately since 2021Since 2021, PredictHQ has accurately predicted the Super Bowl's viewership with an average accuracy of 97.5% and has been the first to publicly share these numbers. We’re doing that again this year for the surprising rematch of 2023 between the Kansas City Chiefs and Philadelphia Eagles You heard it here first - we are predicting 116.8 million viewers will tune in on game day. PredictHQ machine learning models have released their predicted viewership for the Super Bowl. The 116.8 million viewers combined with $76.2 million in local spending, the 2025 Super Bowl LIX in New Orleans is expected to set records.How have we done this? We go into more detail here, but in short, PredictHQ uses years of verified and enriched events, historical data, and machine learning algorithms to analyze factors such as timing, location, and overlapping events—ultimately generating highly accurate forecasts of live TV viewership. As a result, we have achieved the following viewership accuracy for the Super Bowl over the last four years:2024: 127.5M predicted viewership vs. 123.4M actual (96.7% accuracy)2023: 112.9M predicted viewership, 113M actual (99.9% accuracy)2022: 117M predicted viewership, 112.3M actual (96% accuracy)2021: 96M predicted viewership, 96.4M actual (99.6% accuracy)Domino’s and Chipotle use PredictHQ demand intelligence and event data to prepare for the impact that mega-events like the Super Bowl have on their businesses.What viewership data means for restaurants across the nationFrom wings and pizzas to chips and dips, food and beverages are a major part of the Super Bowl-watching experience. According to the latest consumer spending data from the National Retail Federation (NRF), over 113 million people plan to throw or attend a party for the big game, and another +17.6 million plan to watch the game at a bar or restaurant. The demand surge for restaurants preparing for the big game day can look like:Prepping back-of-house hours before the Super Bowl game starts Read: How Restaurants are Predicting Orders Before They’re PlacedHowever, not all restaurants will see the same demand surge. For example, ice cream shops or steak houses may see stagnated or even decreased demand during the

David Buono/Icon Sportswire via Getty ImagesEagles' Win vs. Chiefs Sets Super Bowl Record with 126m Viewers, Most in NFL HistoryFeb 11, 2025The Philadelphia Eagles won Super Bowl LIX over the Kansas City Chiefs in front of a record number of viewers.The Super Bowl set an all-time record with a projected average audience of 126 million viewers on Sunday night, according to Fox Sports PR.The network reported a peak audience of 135.7 million viewers in the second quarter of the Eagles' 40-22 win.The Super Bowl also drew in record-high streaming viewership, including 13.6 million viewers watching on Tubi, according to Fox Sports.By the time viewership reportedly peaked on Sunday, the result of the Super Bowl was already all but decided. The Eagles pulled out to a 24-0 lead through two quarters, and were leading by 34 points before the Chiefs finally scored late in the third quarter.Struggles against the Eagles' defense didn't stop the Chiefs from making history. Kansas City's appearances in the last three Super Bowls reportedly coincided with three separate viewership records.The Eagles and Chiefs' last matchup in Super Bowl LVII attracted an average of 115.1 million viewers to Fox Sports broadcasts in February 2023, according to Nielson and ESPN. That stood, at the time, as the most-watched U.S.-based telecast in history, per ESPN.The Chiefs' matchup with the San Francisco 49ers in last year's Super Bowl LVIII set another record with 123.4 million average viewers across platforms including CBS and Paramount+, according to Nielsen and the NFL.Now the record has been reportedly broken for a third straight year.Prior to the Chiefs' run, the Super Bowl viewership record had been set in 2015 by the average of 114.4 million people watching Tom Brady and the New England Patriots defeat the Seattle Seahawks in Super Bowl XLIX, per ESPN.NBC has the rights to three upcoming Super Bowls, including Super Bowl LX. The championship game for the 2025 season is set to take place in the San Francisco 49ers' Levi's Stadium in Santa Clara, California next February.